Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, inspiring customers to explore a universe of beauty and wellness while creating the world's most beloved beauty community. With an unbiased approach to experiential retail through its expertise, innovation, and entrepreneurial spirit, Sephora invites customers to touch and try 25,000 products from 400 carefully curated brands, enjoy personalized services at the Beauty Studio supported by digital innovations, and engage with expert beauty advisors in over 460 stores across the Americas, as well as 660 locations inside JCPenney. The card can be redeemed for merchandise sold at Sephora stores, online, or at Sephora locations within JCPenney.